This joint venture of these two entities yielded one of the best features in the cell phone industry by glamorizing the creative ideas and adept leadership skills and now this brand is enjoying its proliferation in the recent period. Sony Ericsson brand specializes in, and is illustrious because of producing the budget focused cell phones and with the integrated features of camera, music, web and emails, its dandy design and altogether as an all rounder. Sony Ericsson commenced its walkman series in 2005 where the W series in the category Sony Ericsson phones are greatly distinguished for the innovative feature of a portable music phone. And its whole market showed increments as the competitor market with such technical feature was just inchoate. The W910i phone is all in one with music player (walkman), Fm, camera, blue tooth, A2DP stereo, play now etc and altogether depicted the W-series category. This handset amongst the pertinent category is well known and is very famous in Europe.

Later in 2006, Sony Ericsson launched its cyber-shot brand category and the K-series within the brand line became hugely famous around the world as per knowing for a wide range, and distinguished in terms of camera at a very compatible price. These types of cell phones always comprise of a camera flash, and some of them containing a xenon flash and some with auto focus cameras. Sony Ericsson K-series stood out of the crowd with the endorsements of tennis players claiming “never miss any shot” and thus kicking off the relative market shares. In 2008, the introduction of c702 and c902 expanded the series.

UIQ series was launched in 2003 known for the ‘smart phones’ and introduced p800 and this phone amongst with all other within the category were noteworthy because of their touch screen systems and QWERT Y keypads. Later P series was expanded by the launch of M and the G series cell phones.

The Bravia series launch was just confined to the Japanese market only in 2007 which is famous amongst the Japanese. The unique selling point of Bravia series phone is that it is able to watch 1 seg terrestrial TV.